Business Storytelling For Dummies by Karen Dietz download in iPad, ePub, pdf
Instead, they define story in terms of the outcome it has on the audience. Here is your roadmap to the big, sprawling territory that is business storytelling David. This is really business storytelling for smart people who want to work even smarter. Every time I see a post like yours, I research all the links to identify the stories being used by the company.
Get an inside look at the people, places, and idea that move us. Any link or information you can supply would be helpful since I continue to seek out examples. They show what you need to focus on when writing to make an impact and get results. Finding the storyline of an event, telling it with passion, and mastering communicative style are just a few of the gems offered in this entertaining read from two masters of the art form.
To do this, I enlisted the help of hundreds of people. Which I suppose is one reason the Dummies brand has been such a phenomenon. You tell the story of how you solved a problem or how a decision turned out to be a mistake, etc. Storytelling has long been recognized as an effective way to convey knowledge in a business environment.
Silverman provide an easy to use, step-by-step guide to finding, listening to, capturing, and crafting compelling stories from customers, consumers, front-line staff, leaders, vendors, and funders. For me, this is one of the greatest challenges in the field that those of us as thought leaders and practitioners face. As someone who has read a lot of material on the topic of org narrative, I can tell you that Dietz and Silverman have provided the best overview I have seen. Because what I started to notice was that not all of the examples people were providing were actually grounded in the true rigor of story. Each chapter provides a fresh flavor on the components of weaving a compelling account to energize your audience.
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