Academic > Economics > Download, free read

Public Affairs Techniques for Business by Peter Wynne-Davies download in iPad, ePub, pdf

But it won't show you how you'll do it, the tools you'll use, or the specific actions you'll take. Her articles specialize in business and personal finance. The goal is to get press coverage and generate a Web and social media presence.

Public Affairs In a broad sense, public affairs includes any communication with stakeholders. Press releases are short, informative stories about your company written in a news-oriented way. Think of a strategy as a battle plan or a road map, or as a blueprint. They might cover the release of a new product or the opening of a new store. Overview An expert guide to effective public affairs in a fast-changing business environment.

Peter is now a public affairs consultant and writer on political and business matters. Her passion includes cooking, eating and writing about food.

Another tactic is to

Look at your resources, time, personnel and money and decide what's reasonable. Another tactic is to assemble a contact list of reporters, writers and editors that cover your industry. They are the methods you will use to implement the strategy, when to implement it, and by whom. Tactics Unlike strategies, tactics are time and action oriented.

Look at your resources time personnel

Tools The toolbox for a public affairs strategy for improved public relations would include such tools as press releases and a media list. The strategy shows what you'll do. Shareholders are the most obvious examples of stakeholders, but they're not the only ones. Vendors are stakeholders who depend on you as a customer.